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Resume

Experience

Present

Marketing Communications Manager III

GM Financial

Fort Worth, Texas

  • Managing and creating engaging, multi-functional content driven by strategic marketing and communication goals that encompass or impact GMF culture, career opportunities, DE&I groups, internal and external partners through newsletters, all-employee and interdepartmental meetings, video and photoshoot productions cascaded to a global audience daily.

  • Simultaneously managing 7 deadline-driven projects creatively that include the introduction of new policies and procedures, company initiatives, change management, and crisis communications distribution to a global audience.

  • Acting as a trusted communication liaison to departments throughout the company while also identifying and creating opportunities to promote a best-in-class customer experience within the brand.

  • Continuously tracking, measuring, evaluating, and improving communication KPIs to yield a better customer experience for 11 internal global business segments. Resulting in an increase in a 31%increase in readability across all languages and mediums.

  • Exercising consistent knowledge of organizational communication, B2C and B2B marketing theories and practices.

  • Exercising the ability to utilize interpersonal communication skills to interact with all levels of team members across all internal and external global audiences.

2019-2021

C-Suite Communications Manager

Caterpillar Inc.

Houston, TX

  • Managed internal and external communications for over 57,000 employees, 81 media outlets, 7 platforms, and in 24 countries worldwide 

  • Increased employee and leadership company engagement by 23% through an active communications strategy 

  • Increased employee retention rates by 41% in conducting and collecting data through employee insights survey then developing an action plan with the executive office and leadership 

  • Taskforce member for COVID-19 employee management program and crisis communications POC for 13 businesses 

  • Campaign lead and manager for 9 company initiatives such as divestitures, acquisitions, people changes, business strategy changes and implementations, layoffs, and global customer relations 

  • Successfully hosted over 40 all-employee meetings and increased attendance rates globally by 74% 

  • Consistently designed, created, edited, and published company-wide communications daily 

2021

Contract Marketing Campaign Manager

Robbins Research International

Remote

  • Owned the development of marketing campaigns to meet business outcomes, including but not limited to identifying campaign objectives and goals, identifying audience segments, appropriate messaging, etc.

  • Oversaw the execution of 3 marketing campaigns, leveraging internal and external resources as needed to complete all elements of a comprehensive marketing mix of tactics to achieve goals prior to deadlines.

  • Remained consistently in line with budgets to stay within anticipated criteria for each campaign

  • Worked cross-functionally with sales team leaders to define goals, review metrics, and analyze ROI on tactics to regularly improve performance

  • Continuously reviewed existing 5 campaigns to improve upon the performance resulting in a successful up-sell of products and services by 31%

  • Work closely with the event production, creative, and sales teams to ensure a successful client journey for pre-, at-, and post-event experience to maximize sales and lead generation during and shortly following an event

2017-2019

Branding Coordinator

Chicago, IL

  • Drove customer-centric creative campaign to launch and promote the café concept and Capital One Savor credit card 

  • Successfully developed and managed assigned campaigns from development to post-launch earning a nation-wide product roll-out 

  • Increased brand and café concept visibility by 30% through 10+ successful communications marketing initiatives 

  • Coordinated brand, volunteer, and community events monthly both individually and virtually 

  • Fostered brand and client partnerships such as UberEats, PostMates, AMC Theaters, Vivid Seats, and DoorDash 

  • Achieved consumer reports and collected data to implement a new consumer integration strategy through team collaboration 

Capital One Bank

Education

2013 - 2017

UNIVERSITY of OKLAHOMA

Bechelors

Norman, Oklahoma

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Certifications

HubSpot Inbound Marketing

HubSpot Social Media Marketing

HubSpot Content Marketing

HubSpot Email Marketing

LinkedIn Advanced SEO  

Skills

SEO

Market Research

Social Media

Strategic Communications

Data Analysis

Team Leadership

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